Impulse purchases account for a significant chunk of consumer spending. We’ve all hurried into our local grocery store for some bread and milk but left £20 lighter with a bag full of unplanned items. One of the most important ways to encourage an impulse purchase is to make the purchase as easy as possible for the potential customer both physically and mentally.
What’s it going to be?
The first thing to decide on is the impulse product itself. The product should not require explanation or demonstration - in other words it should do what it says on the tin. Time kills the impulse, the more time they have to think about the product and its potential use the more likely they are to talk themselves out of it. The product should also attract attention, the packaging must be appealing or it must look appetising.
Price wars!
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