April 30, 2015

Everything you need to know about incentivising staff with a bonus scheme

A good, fair and well-designed bonus scheme can be a perfect way to increase your staff’s productivity and so your bottom line.  If you decide to set one up, what do you need to consider? When designing your scheme the first thing you have to consider is why you want one.  Consider the reason you want to introduce one: Do you want to change your employee’s behaviour so it follows your company…

Read more »

The post Everything you need to know about incentivising staff with a bonus scheme appeared first on Crunch Blog.



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Xerocon Auckland 2015 – day one highlights

More than 1000 accounting industry professionals converged on the Viaduct Events Centre today as Xerocon Auckland 2015 kicked off in style.

www.mbphoto.co.nz

Attendees came from near and far – from Whangarei to Timaru and even a contingent from overseas too – and were met by more than 35 Xero Partners, showing off their wares in the bustling exhibition space.

Xerocon Auckland 2015 stage and crowd

On Te Radar – making New Zealand the poster child for electronic business

MC Te Radar got the day off to a hilarious start before we welcomed Xero CEO Rod Drury to the stage. Rod gave a quick overview of the successes of the past year and discussed the emerging financial web.

“We’re getting close to the end of the beginning – the platform evolution. We’ve done all the boring bits and now we’re getting to a point where we can start to do the exciting stuff.

“We’re moving from being an integrated accounting and payroll platform to very much a small business platform and delivering big data for small business.”

"New Zealand is the test lab for the world" – Rod Drury at Xerocon

“New Zealand is still the test lab for the world and our market share in New Zealand, around 20 percent, is enabling us to work with Government and big business to benchmark against industry and unlock insights that can mitigate risk, enable capital investment and ultimately raise the game for small business in New Zealand.”

Rod also announced a new project with payment services provider Paymark.

“By working with Paymark we can dramatically reduce paper receipts and save small businesses money and time by accurately and automatically capturing expenses directly into the Xero platform.”

Xero product: ideas to innovation

Rod’s address was followed by an update from the product team on the very latest in Xero innovation and what financial professionals can expect to see over the coming year – and the next 90 days!

Angus Norton on stage at Xerocon

Highlights included a preview of Xero Business Performance dashboard. It provides a real-time visual snapshot of a businesses’ health using a simple, integrated and beautiful interface. There were audible oohs and aahs as the wider team unveiled software updates around reporting, inventory and onbilling and ran the audience through demos of the latest innovations, including Xero Touch!

Business Performance Dashboard

Preview of Xero’s soon be be available Business Performance dashboard

Xero Chief Technology Officer Craig Walker delighted the crowd with ‘geek chic’ charm – sharing a photo of himself writing the first line of Xero code alongside a copy of ‘Accounting for Dummies’ – exactly nine years ago tomorrow.

Clearly he’s as excited as ever about the challenges and opportunities presented by Xero!

Craig Walker at Xerocon

Craig Walker, Xero’s Chief Technology Officer on the stage

Making better use of data to deliver more productive public services

After a quick tea break, we welcomed Hon Bill English, Minister of Finance and Acting Prime Minister. He discussed the steps the Government is taking to get public services focused on understanding the customer and delivering better results.

Minister English talked broadly on the opportunities the Government sees in using big data and new analysis to change the way it operates and attack long-standing social problems. This is already delivering new insights and better results for vulnerable New Zealanders, reducing dependence on public services and unlocking long-term savings for taxpayer.

Minister of Finance Bill English

The choices we make – disruptor or disruptee

The impressive Gerhard Vorster – aka The Agilator – Chief Strategy Officer, Deloitte ANZ was our next guest speaker.

As we’re all more than aware, disruption is happening and every organisation is making choices. Gerhard presented Disruption 2.0 and how we can make choice easier and more convenient, but critically give those choices greater meaning.

Gerhard Vorster at Xerocon

Gerhard Vorster, Deloitte Chief Strategy Officer, Australasia

He encouraged us all to “embrace a little bit of madness” in our lives in order to achieve great things and to explore the potential power of leveraging the Xero community – and taking an interdependent approach based on mutual need, trust and reward.

Break-out!

Xercon seminar

After lunch, the crowd broke out into various streams with workshops and a range of specialist seminars on offer.

Highlights included the Making Tax Simpler session with Mike Cunnington, Deputy Commissioner, Information, Intelligence and Communications from Inland Revenue, who discussed how New Zealand’s tax administration system is changing to make it simpler and faster for people to pay tax and receive the entitlements they should.

Another highlight was the Practice Studio update where the Xero integration with Microsoft Office 365 was announced. The integration includes a dedicated Xero feed straight through to Office 365, allowing customers to access Xero and Practice Manager data directly from within Microsoft Outlook.

John Manktelow at Xerocon

John Manktelow, Xero announces Office 365 integration

And there was a fantastic update from Ben Richmond, Director of Sales and Rural Strategy Lead NZ and Sophie Stanley, Head of Rural at Figured on Farming in the Cloud 2.0.

Now well into our second year, Ben recapped the progress of Farming in the Cloud, sharing the future roadmap and giving insight into how the solution is being picked up by partners and is working in practice. Sophie also walked us through a live demo of the updated software which has been improved through partnership with our early adopter farming partners.

Ben Richmond at Xerocon

Ben Richmond, NZ Partner Sales Director and Rural Strategy Lead

Xero’s Head of Accounting Grant Anderson delivered a session on ‘Megatrends – the future of your accounting business is already here: What my business will look like in 2030′.

Another highlight was CEO of Wiki NZ Lillian Grace’s session on the role of data for great business decision making. Lillian talked about how Wiki NZ is disrupting the existing model and how clients can benefit from having New Zealands’s public data at their fingertips to be more informed.

“Everyone is capable of using data in their thinking. We need to put users at the centre of our models,” she explained.

Last but not least…

…we had to give you a peek at these tasty treats!

Kiwibank cupcakes

Kiwibank cupcakes!

That’s a wrap for today!

Far too many great streams with engaging content to cover them all! That’s it for day one at Xerocon Auckland 2015. See you tomorrow!

You can also check out some of the Xerocon buzz on social media:

The post Xerocon Auckland 2015 – day one highlights appeared first on Xero Blog.



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The Secret Entrepreneur: I’m back, I exited, I’m richer!

A tad hypocritical, our mystery entrepreneur has been away for a while having ignored his own advice and selling his business. So, how’s life on the other side?

In The Secret Entrepreneur



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Guardian publishes pro-Tory letter signed by 90 leading tech entrepreneurs

The Guardian has published a letter signed by leading tech entrepreneurs including the founders of Lastminute.com, Shazam and Ocado, which backs the Tories re-election campaign.

The letter, which was published on Wednesday, says “changing course” would be bad for jobs, growth and innovation, implying the Conservatives should remain in power.

“Just as important as individual schemes has been the government’s attitude,” it says. “It has enthusiastically supported startups, job-makers and innovators and the need to build a British culture of entrepreneurialism to rival America’s.”

read more



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An employer's guide to company cars

Rachael Power, community editor at AccoutingWEB, speaks to Alastair Kendrick, employment tax director at MacIntyre Hudson, about how employers can introduce an effective company car scheme.

Essential company car users 

There are two types of company car users: Essential and perk. Employers have a responsibility to certain employees under duty of care legislation. 

These would be employees racking up huge mileage, for example, travelling salespeople, Kendrick said. 

Employers have a duty of care to employees doing heavy mileage to look after their driving and wellbeing as essentially, the car becomes an extension of the workplace to the driver. 

“It goes without saying, it would be eminently essential for such a user to have a company car.

read more



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Small business support for the Conservative party

By Ian Morrison, director of underwriting and risk at Liquid Finance

As the general election fast approaches, the economy is at a critical point.  Key to the continued economic stability and growth, is the small business community. 

For context, there are 5.2 million businesses in the UK, employing 25.2 million people, with a combined turnover of more than £3,500 billion.  In 2014, small firms accounted for 99.3 per cent of all private sector businesses in the UK.

Considering these staggering statistics, it is imperative the winning party truly understands and supports SME’s, enabling them to grow and prosper.  I believe the Conservative party has the skills, expertise and experience to deliver.   

read more



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The Labour Party’s pitch to small businesses

In the lead up to the general election BusinessZone is speaking to political parties to find out what they intend to do for small businesses. Toby Perkins, Labour’s shadow small business minister, fills us in on his party’s plans.

What’s the most important thing your party would do for small and micro businesses?

read more



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Patent Box: Making the most of the regime before and after planned restrictions

Andrew Dowling, Partner at major European Intellectual Property practice, Haseltine Lake, who were closely involved closely involved with the HM Government’s consultation process, highlights the impact the Patent Box scheme changes could have on UK businesses when they come into effect in June 2016.

The UK Government has recently confirmed its commitment to retaining a Patent Box scheme, but has announced that the scheme will be changing from June 2016. Under the new Patent Box scheme, the tax benefit will be linked to the research and development (R&D) expenditure of the UK based company. This blog post sets out to explain the background to these changes and discuss what can be done now to mitigate its effect.

read more



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Everything you need to know about incentivising staff with a bonus scheme

A good, fair and well-designed bonus scheme can be a perfect way to increase your staff’s productivity and so your bottom line.  If you decide to set one up, what do you need to consider? When designing your scheme the first thing you have to consider is why you want one.  Consider the reason you want to introduce one: Do you want to change your employee’s behaviour so it follows your company…

Read more »

The post Everything you need to know about incentivising staff with a bonus scheme appeared first on Crunch Blog.



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QuickBooks Product Update: April 2015

Here we are again: it’s time for us to share the latest improvements to QuickBooks Online. We know how important it is for you to understand when things change within QuickBooks, and how those changes can support your business and help you save even more time. We’ll be bringing you these updates at regular intervals […]

The post QuickBooks Product Update: April 2015 appeared first on UK Small Business Centre | QuickBooks.



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Part 2 – Digital Marketing – tricks of the trade

We asked our Sage Business Experts for their top digital marketing tip for starting or growing a business. In part one we found out about choosing the right digital marketing platform and content . Today we look at tips on social media, websites and blogs. You can also download our free helpful social media guide too.

Social Media – will it work for me?

Kate Baucherel – Ambix

There are some great professionals out there who will manage your social media strategy day to day, allowing you to get on with running your business without regular distraction, but don’t simply hand everything to them and leave it at that.  Learn your way round the conversations that happen on Twitter, Facebook, Instagram, Pinterest, Google+ etc .  Be ready to support your social media manager by chipping in with your own comments, using your own smartphone to post pictures and updates.  The value of authentic content from you as the business founder cannot be underestimated.

Greg Fry – Content Plan

Don’t take a supermarket sweep approach to Social Media. Building a presence on 1-2 social networks may be better than trying to be on every platform. Take some time to research, plan and listen.

Answer these 3 questions:

  1. Which platforms are your targeted clients/customers hanging out on?
  2. What tone are they using?
  3. What content are they engaging with?

Create content that is relevant to your business and also “valuable” to your audience. Share your great content on your selected Social Media platforms.

Ola Agbaimoni РE̩lan Media

For social media: Engagement is the key to growing your businesses. Use social media like an online networking meeting to build relationships and loyal brand ambassadors by being HUG-able – Hearing Understanding and Giving back incredible value.

For digital ads: Work out your conversion rate and cost per customer acquisition before you launch into an expensive campaign to ensure that you get a good return on your investment.

Generally whatever you do on line make sure it is part of your overall marketing strategy, split test what you do so that you can monitor what is successful and what doesn’t work. Then do more of what is working.

The blogging platform

Jonny Ross – Jonny Ross Consultancy

A blog is the core of any marketing or comms strategy, blogs take time, in fact it can take 2-3 years to build a community, so my top tip, get writing, be consistent and upload a blog once a week!

Georgina El Morshdy – Gem Writing

In business, customers buy from people that they know, like, and trust. As a result, it’s in your interests to raise your profile, earn authority, and share your personality – if you want to find new leads and make more sales.

There are lots of ways you can use online content to do this, but I’ve found blogging to be one of the most effective.

You see people don’t like to be sold to in a pushy, ‘salesy’ way. Instead, they like to self-educate so they can make informed buying decisions in their own time. As a result, your blog is your opportunity to help your customer get the information they need to feel confident about taking the next step.

So when you regularly create quality blog posts that:

  • Answer your customers’ questions
  • Reveal how you can help, AND
  • Express your personality and unique take on your niche

You can build that all-important ‘know, like, trust factor’, which could help make you the number 1 choice when your ideal customer is ready to buy.

Developing your website

Alex Jordan – Hyperlink

Really get to understand how your users are interacting with your website. If your website isn’t configured to encourage conversions, you’ll never reach an optimum ROI. Rather than spending more money attracting new visitors to boost sales, make sure you’re first looking after the visitors you’re already receiving. Something as simple as a button colour change or making a product more prominent can do wonders to your conversion rates before you’ve spent any extra money.

Tell us your top tip below!

The post Part 2 – Digital Marketing – tricks of the trade appeared first on Sage Blog.



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Part 2 – Digital Marketing – tricks of the trade

We asked our Sage Business Experts for their top digital marketing tip for starting or growing a business. In part one we found out about choosing the right digital marketing platform and content . Today we look at tips on social media, websites and blogs. You can also download our free helpful social media guide too.

Social Media – will it work for me?

Kate Baucherel – Ambix

There are some great professionals out there who will manage your social media strategy day to day, allowing you to get on with running your business without regular distraction, but don’t simply hand everything to them and leave it at that.  Learn your way round the conversations that happen on Twitter, Facebook, Instagram, Pinterest, Google+ etc .  Be ready to support your social media manager by chipping in with your own comments, using your own smartphone to post pictures and updates.  The value of authentic content from you as the business founder cannot be underestimated.

Greg Fry – Content Plan

Don’t take a supermarket sweep approach to Social Media. Building a presence on 1-2 social networks may be better than trying to be on every platform. Take some time to research, plan and listen.

Answer these 3 questions:

  1. Which platforms are your targeted clients/customers hanging out on?
  2. What tone are they using?
  3. What content are they engaging with?

Create content that is relevant to your business and also “valuable” to your audience. Share your great content on your selected Social Media platforms.

Ola Agbaimoni РE̩lan Media

For social media: Engagement is the key to growing your businesses. Use social media like an online networking meeting to build relationships and loyal brand ambassadors by being HUG-able – Hearing Understanding and Giving back incredible value.

For digital ads: Work out your conversion rate and cost per customer acquisition before you launch into an expensive campaign to ensure that you get a good return on your investment.

Generally whatever you do on line make sure it is part of your overall marketing strategy, split test what you do so that you can monitor what is successful and what doesn’t work. Then do more of what is working.

The blogging platform

Jonny Ross – Jonny Ross Consultancy

A blog is the core of any marketing or comms strategy, blogs take time, in fact it can take 2-3 years to build a community, so my top tip, get writing, be consistent and upload a blog once a week!

Georgina El Morshdy – Gem Writing

In business, customers buy from people that they know, like, and trust. As a result, it’s in your interests to raise your profile, earn authority, and share your personality – if you want to find new leads and make more sales.

There are lots of ways you can use online content to do this, but I’ve found blogging to be one of the most effective.

You see people don’t like to be sold to in a pushy, ‘salesy’ way. Instead, they like to self-educate so they can make informed buying decisions in their own time. As a result, your blog is your opportunity to help your customer get the information they need to feel confident about taking the next step.

So when you regularly create quality blog posts that:

  • Answer your customers’ questions
  • Reveal how you can help, AND
  • Express your personality and unique take on your niche

You can build that all-important ‘know, like, trust factor’, which could help make you the number 1 choice when your ideal customer is ready to buy.

Developing your website

Alex Jordan – Hyperlink

Really get to understand how your users are interacting with your website. If your website isn’t configured to encourage conversions, you’ll never reach an optimum ROI. Rather than spending more money attracting new visitors to boost sales, make sure you’re first looking after the visitors you’re already receiving. Something as simple as a button colour change or making a product more prominent can do wonders to your conversion rates before you’ve spent any extra money.

Tell us your top tip below!

The post Part 2 – Digital Marketing – tricks of the trade appeared first on Sage Blog.



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QuickBooks Product Update: April 2015

Here we are again: it’s time for us to share the latest improvements to QuickBooks Online. We know how important it is for you to understand when things change within QuickBooks, and how those changes can support your business and help you save even more time. We’ll be bringing you these updates at regular intervals […]

The post QuickBooks Product Update: April 2015 appeared first on UK Small Business Centre | QuickBooks.



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Everything you need to know about incentivising staff with a bonus scheme

A good, fair and well-designed bonus scheme can be a perfect way to increase your staff’s productivity and so your bottom line.  If you decide to set one up, what do you need to consider? When designing your scheme the first thing you have to consider is why you want one.  Consider the reason you want to introduce one: Do you want to change your employee’s behaviour so it follows your company…

Read more »

The post Everything you need to know about incentivising staff with a bonus scheme appeared first on Crunch Blog.



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The Secret Entrepreneur: I’m back, I exited, I’m richer!

A tad hypocritical, our mystery entrepreneur has been away for a while having ignored his own advice and selling his business. So, how’s life on the other side?

In The Secret Entrepreneur



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Xerocon Auckland 2015 – day one highlights

More than 1000 accounting industry professionals converged on the Viaduct Events Centre today as Xerocon Auckland 2015 kicked off in style.

www.mbphoto.co.nz

Attendees came from near and far – from Whangarei to Timaru and even a contingent from overseas too – and were met by more than 35 Xero Partners, showing off their wares in the bustling exhibition space.

Xerocon Auckland 2015 stage and crowd

On Te Radar – making New Zealand the poster child for electronic business

MC Te Radar got the day off to a hilarious start before we welcomed Xero CEO Rod Drury to the stage. Rod gave a quick overview of the successes of the past year and discussed the emerging financial web.

“We’re getting close to the end of the beginning – the platform evolution. We’ve done all the boring bits and now we’re getting to a point where we can start to do the exciting stuff.

“We’re moving from being an integrated accounting and payroll platform to very much a small business platform and delivering big data for small business.”

"New Zealand is the test lab for the world" – Rod Drury at Xerocon

“New Zealand is still the test lab for the world and our market share in New Zealand, around 20 percent, is enabling us to work with Government and big business to benchmark against industry and unlock insights that can mitigate risk, enable capital investment and ultimately raise the game for small business in New Zealand.”

Rod also announced a new project with payment services provider Paymark.

“By working with Paymark we can dramatically reduce paper receipts and save small businesses money and time by accurately and automatically capturing expenses directly into the Xero platform.”

Xero product: ideas to innovation

Rod’s address was followed by an update from the product team on the very latest in Xero innovation and what financial professionals can expect to see over the coming year – and the next 90 days!

Angus Norton on stage at Xerocon

Highlights included a preview of Xero Business Performance dashboard. It provides a real-time visual snapshot of a businesses’ health using a simple, integrated and beautiful interface. There were audible oohs and aahs as the wider team unveiled software updates around reporting, inventory and onbilling and ran the audience through demos of the latest innovations, including Xero Touch!

Business Performance Dashboard

Preview of Xero’s soon be be available Business Performance dashboard

Xero Chief Technology Officer Craig Walker delighted the crowd with ‘geek chic’ charm – sharing a photo of himself writing the first line of Xero code alongside a copy of ‘Accounting for Dummies’ – exactly nine years ago tomorrow.

Clearly he’s as excited as ever about the challenges and opportunities presented by Xero!

Craig Walker at Xerocon

Craig Walker, Xero’s Chief Technology Officer on the stage

Making better use of data to deliver more productive public services

After a quick tea break, we welcomed Hon Bill English, Minister of Finance and Acting Prime Minister. He discussed the steps the Government is taking to get public services focused on understanding the customer and delivering better results.

Minister English talked broadly on the opportunities the Government sees in using big data and new analysis to change the way it operates and attack long-standing social problems. This is already delivering new insights and better results for vulnerable New Zealanders, reducing dependence on public services and unlocking long-term savings for taxpayer.

Minister of Finance Bill English

The choices we make – disruptor or disruptee

The impressive Gerhard Vorster – aka The Agilator – Chief Strategy Officer, Deloitte ANZ was our next guest speaker.

As we’re all more than aware, disruption is happening and every organisation is making choices. Gerhard presented Disruption 2.0 and how we can make choice easier and more convenient, but critically give those choices greater meaning.

Gerhard Vorster at Xerocon

Gerhard Vorster, Deloitte Chief Strategy Officer, Australasia

He encouraged us all to “embrace a little bit of madness” in our lives in order to achieve great things and to explore the potential power of leveraging the Xero community – and taking an interdependent approach based on mutual need, trust and reward.

Break-out!

Xercon seminar

After lunch, the crowd broke out into various streams with workshops and a range of specialist seminars on offer.

Highlights included the Making Tax Simpler session with Mike Cunnington, Deputy Commissioner, Information, Intelligence and Communications from Inland Revenue, who discussed how New Zealand’s tax administration system is changing to make it simpler and faster for people to pay tax and receive the entitlements they should.

Another highlight was the Practice Studio update where the Xero integration with Microsoft Office 365 was announced. The integration includes a dedicated Xero feed straight through to Office 365, allowing customers to access Xero and Practice Manager data directly from within Microsoft Outlook.

John Manktelow at Xerocon

John Manktelow, Xero announces Office 365 integration

And there was a fantastic update from Ben Richmond, Director of Sales and Rural Strategy Lead NZ and Sophie Stanley, Head of Rural at Figured on Farming in the Cloud 2.0.

Now well into our second year, Ben recapped the progress of Farming in the Cloud, sharing the future roadmap and giving insight into how the solution is being picked up by partners and is working in practice. Sophie also walked us through a live demo of the updated software which has been improved through partnership with our early adopter farming partners.

Ben Richmond at Xerocon

Ben Richmond, NZ Partner Sales Director and Rural Strategy Lead

Xero’s Head of Accounting Grant Anderson delivered a session on ‘Megatrends – the future of your accounting business is already here: What my business will look like in 2030′.

Another highlight was CEO of Wiki NZ Lillian Grace’s session on the role of data for great business decision making. Lillian talked about how Wiki NZ is disrupting the existing model and how clients can benefit from having New Zealands’s public data at their fingertips to be more informed.

“Everyone is capable of using data in their thinking. We need to put users at the centre of our models,” she explained.

Last but not least…

…we had to give you a peek at these tasty treats!

Kiwibank cupcakes

Kiwibank cupcakes!

That’s a wrap for today!

Far too many great streams with engaging content to cover them all! That’s it for day one at Xerocon Auckland 2015. See you tomorrow!

You can also check out some of the Xerocon buzz on social media:

The post Xerocon Auckland 2015 – day one highlights appeared first on Xero Blog.



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How To Optimise Your Facebook Business Page

Facebook has over 1.39 billion monthly active users worldwide, making it the one of the richest sources of community and leads. There are a huge range of online marketing avenues available to businesses of all types, but Facebook should not be forgotten about! It’s guaranteed that at least some of your target audience will be hanging out here, so you need to make sure you are too.

“Every­one should be on a Face­book busi­ness page if only to increase your SEO” — Mari Smith.

Recently, it’s getting increasingly harder for Facebook business pages to stand out amongst the crowd, especially with Facebook continually changing the algorithm to suit their users’ needs. In order to be on top of your game and entice your target audience, you need to be publishing the correct content and tweaking your strategy to ensure that not only your posts are being seen, but that engagement is high too.

Below are a few optimisation tips on how to make the most out of your Facebook business page.

Video

Video has become increasingly popular this year with Facebook favouring these types of posts in their news feed. The most important thing to note is that you need to be posting your videos natively to Facebook, which means uploading the file straight to Facebook (not via YouTube or third party apps such as Buffer or Hootsuite). Not only does it look better (you are able to make the text and images exactly how you want them to look), but the native videos seem to get more reach.

Take the example below – this video shared by Vox on YouTube accumulated over 89,000 views. Now compare it to the video shared on Facebook, which has received over a whopping 1.2 million views!

YouTube

YouTube Image

Facebook

Facebook Image

Photos

Your profile and cover photo needs to be clear and have the correct colour scheme, demonstrating the right message. Refresh your cover photo frequently to drive engagement.

When uploading photos to your Facebook business page, you should stick to image sizes that are 940 pixels by 788 pixels, are centred and preview well on Facebook. Adding branding to your graphics in the form of your logo, website URL, or phone number is another great way to help people find you. When the image posted is shared from your Facebook page, all the information needed is there to find the business easily.

Coca Cola show a great example of this in action:

coca cola

Share, Share, Share!

Sharing your content is the best action a person can take on your Facebook business page, even more so than likes or comments. A few ideas to influence sharing would be to post more photos, videos, quotes and entertaining material, but most of all, get to the point quickly – you don’t want to lose anyone’s attention! Share your content everywhere (Social Media sites) to get as much reach as possible and you should begin to see your posts being shared more often.

About Page

Your About Page should be a resource for your visitors, so you need to make sure that every section is filled in to give your visitors as much information about your company as possible. Your visitors should know what to expect from your page and the tone of voice should be welcoming – it wouldn’t hurt to show off your personality!

About Facebook

Facebook Ads

Facebook ads are a great way to connect with your target audience, especially with their custom audience targeting features. The unique features and tools that Facebook ads offer are invaluable for promoting brand awareness and connecting with customers. Generally, more B2C companies would benefit from using Facebook ads, whereas B2B companies would benefit from using LinkedIn ads. It is certainly a feature you should try if you want to expand your reach.

Don’t be so hasty to cast off Facebook Ads in favour of other advertising streams!

Do you have any Facebook business page optimisation tips of your own? Share your thoughts in the comments below or Tweet me @Koozai_Sophie.

If you need help managing or measuring your Social Media campaigns, contact Koozai today to find out how we can help.

The post How To Optimise Your Facebook Business Page appeared first on Koozai.com



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Your Teenager’s Brain -What Is Going On In There?

teenage brainIs your once affectionate son now a surly person who loathes to exit his bedroom? Your calm and reliable daughter you enjoyed shopping trips with suddenly hyper and daring and refusing to be seen with you? If your teenagers suddenly seem like a different species, you just might be right – at least as far […]

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Are Paid Content Distribution Platforms Cost Effective?

Are Paid Content Distribution Platforms Cost Effective? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Content Distribution img3_BK_HoCCreating great content is only one aspect of digital marketing. In order for that content to be effective you need an audience, you need eyeballs and traffic.

Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend. Finding that audience is often the hardest challenge.

Social and Guest Blogger Networks

Social media is becoming an increasingly pay-to-play environment, especially on Facebook. Organic traffic to Pages is below 2%.

With over 100,000 factors influencing who sees your content on Facebook, if a post isn’t popular enough it may only reach a few hundred unless you put some ad money behind it.

An alternative is to target bloggers and media outlets directly. Ask to be published as a guest blogger. Get enough outlets in your network, and you could have hundreds of thousands of new readers and fans of your content, which ultimately leads to conversion upticks. This approach does take time, but it works. Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues.

Paid Content Platforms: A Distribution Alternative?

Not unlike creating a sponsored post on Facebook, a range of content distribution platforms have emerged over the last few years, aiming to automate the challenge of finding an audience for your content.

They broadly work in the same way: you upload the content (which is published locally, on your blog), set the budget and timescale, then launch the campaign. Anyone familiar with online publishing and managing ad campaigns should be fairly well accustomed to the technology and processes.

The following are some of the most popular distribution platforms on the market.

Outbrain

Content Distribution img2_BK_HoCCost-per-Click (CPC) $0.25–$0.35

Outbrain boasts a global reach of over 560 million (as of September 2014, comScore), with 80% of the world’s leading brands already working with them. They have a distribution network (which is ultimately what you are paying for) which includes real estate on some of the most high-profile media outlets, including CNN and ESPN.

Nativo

The Outbrain link appeared at the bottom of an article on the Independent websiteViewable CPM rates (vCPM): $10–$18

Rather than just an iteration on the Outbrain model, Nativo has two key differentiators: Firstly, it charges vCPM rates rather than CPC rates, which means you know people have seen your content. Secondly, content is published within media outlets and blogs, like Entrepreneur.com.

They work with over 1,700 publishers and claim a 300% increase on the performance of native ads. It is like having an external content network, with all the heavy lifting taken care of.

Taboola

CPC: $0.25–$0.30

Similar to Outbrain and other competitors, such as Disqus, Taboola provides a content distribution platform on a CPC model.

How to implement (while factoring in downsides)

With all of these you can target using geography. None will get you as close as a sponsored post on Facebook, so all come down to trial and error. Have a budget and timescale that will allow for some fine tuning. Most also provide detailed analytics, which allows you to see what’s working and what isn’t.

Depending on your budget and resources, doing a side by side comparison (depending on your audience and the content) with promoted content across social networks (Facebook, LinkedIn, Twitter, Tumblr – where the average promoted post gets reblogged 10,000 times). See which works best for your brand, which results in the highest upticks in traffic and conversions.

Winning the distribution game is key to making the most of your content marketing. As Gary Vaynerchuk noted, content may be king, but without distribution you have no queen and your household will be a mess.

Benjamin+KerryBenjamin Kerry is Managing Director of Precise English, an SEO copywriting agency in Stockton on Tees, England.  He specialises getting businesses set up online, from well-written content to designing and developing a beautiful & functional website.

Related posts:

  1. Customer Experiences Go Viral on Social Media Platforms Thursday is guest post day here at Duct Tape Marketing…
  2. Why Every Small Business Needs Great Content Thursday is guest post day here at Duct Tape Marketing…
  3. Blending Paid Social with Organic Social Now that social media participation has become an integral aspect…


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How to Set Up a Facebook Page for Business

Are you interested in setting up a Facebook page for your business? Not sure where to start? Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you. […]

This post How to Set Up a Facebook Page for Business first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



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Are Paid Content Distribution Platforms Cost Effective?

Are Paid Content Distribution Platforms Cost Effective? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Content Distribution img3_BK_HoCCreating great content is only one aspect of digital marketing. In order for that content to be effective you need an audience, you need eyeballs and traffic.

Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend. Finding that audience is often the hardest challenge.

Social and Guest Blogger Networks

Social media is becoming an increasingly pay-to-play environment, especially on Facebook. Organic traffic to Pages is below 2%.

With over 100,000 factors influencing who sees your content on Facebook, if a post isn’t popular enough it may only reach a few hundred unless you put some ad money behind it.

An alternative is to target bloggers and media outlets directly. Ask to be published as a guest blogger. Get enough outlets in your network, and you could have hundreds of thousands of new readers and fans of your content, which ultimately leads to conversion upticks. This approach does take time, but it works. Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues.

Paid Content Platforms: A Distribution Alternative?

Not unlike creating a sponsored post on Facebook, a range of content distribution platforms have emerged over the last few years, aiming to automate the challenge of finding an audience for your content.

They broadly work in the same way: you upload the content (which is published locally, on your blog), set the budget and timescale, then launch the campaign. Anyone familiar with online publishing and managing ad campaigns should be fairly well accustomed to the technology and processes.

The following are some of the most popular distribution platforms on the market.

Outbrain

Content Distribution img2_BK_HoCCost-per-Click (CPC) $0.25–$0.35

Outbrain boasts a global reach of over 560 million (as of September 2014, comScore), with 80% of the world’s leading brands already working with them. They have a distribution network (which is ultimately what you are paying for) which includes real estate on some of the most high-profile media outlets, including CNN and ESPN.

Nativo

The Outbrain link appeared at the bottom of an article on the Independent websiteViewable CPM rates (vCPM): $10–$18

Rather than just an iteration on the Outbrain model, Nativo has two key differentiators: Firstly, it charges vCPM rates rather than CPC rates, which means you know people have seen your content. Secondly, content is published within media outlets and blogs, like Entrepreneur.com.

They work with over 1,700 publishers and claim a 300% increase on the performance of native ads. It is like having an external content network, with all the heavy lifting taken care of.

Taboola

CPC: $0.25–$0.30

Similar to Outbrain and other competitors, such as Disqus, Taboola provides a content distribution platform on a CPC model.

How to implement (while factoring in downsides)

With all of these you can target using geography. None will get you as close as a sponsored post on Facebook, so all come down to trial and error. Have a budget and timescale that will allow for some fine tuning. Most also provide detailed analytics, which allows you to see what’s working and what isn’t.

Depending on your budget and resources, doing a side by side comparison (depending on your audience and the content) with promoted content across social networks (Facebook, LinkedIn, Twitter, Tumblr – where the average promoted post gets reblogged 10,000 times). See which works best for your brand, which results in the highest upticks in traffic and conversions.

Winning the distribution game is key to making the most of your content marketing. As Gary Vaynerchuk noted, content may be king, but without distribution you have no queen and your household will be a mess.

Benjamin+KerryBenjamin Kerry is Managing Director of Precise English, an SEO copywriting agency in Stockton on Tees, England.  He specialises getting businesses set up online, from well-written content to designing and developing a beautiful & functional website.

Related posts:

  1. Customer Experiences Go Viral on Social Media Platforms Thursday is guest post day here at Duct Tape Marketing…
  2. Why Every Small Business Needs Great Content Thursday is guest post day here at Duct Tape Marketing…
  3. Blending Paid Social with Organic Social Now that social media participation has become an integral aspect…


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Xerocon Auckland 2015 – day one highlights

More than 1000 accounting industry professionals converged on the Viaduct Events Centre today as Xerocon Auckland 2015 kicked off in style.

www.mbphoto.co.nz

Attendees came from near and far – from Whangarei to Timaru and even a contingent from overseas too – and were met by more than 35 Xero Partners, showing off their wares in the bustling exhibition space.

Xerocon Auckland 2015 stage and crowd

On Te Radar – making New Zealand the poster child for electronic business

MC Te Radar got the day off to a hilarious start before we welcomed Xero CEO Rod Drury to the stage. Rod gave a quick overview of the successes of the past year and discussed the emerging financial web.

“We’re getting close to the end of the beginning – the platform evolution. We’ve done all the boring bits and now we’re getting to a point where we can start to do the exciting stuff.

“We’re moving from being an integrated accounting and payroll platform to very much a small business platform and delivering big data for small business.”

"New Zealand is the test lab for the world" – Rod Drury at Xerocon

“New Zealand is still the test lab for the world and our market share in New Zealand, around 20 percent, is enabling us to work with Government and big business to benchmark against industry and unlock insights that can mitigate risk, enable capital investment and ultimately raise the game for small business in New Zealand.”

Rod also announced a new project with payment services provider Paymark.

“By working with Paymark we can dramatically reduce paper receipts and save small businesses money and time by accurately and automatically capturing expenses directly into the Xero platform.”

Xero product: ideas to innovation

Rod’s address was followed by an update from the product team on the very latest in Xero innovation and what financial professionals can expect to see over the coming year – and the next 90 days!

Angus Norton on stage at Xerocon

Highlights included a preview of Xero Business Performance dashboard. It provides a real-time visual snapshot of a businesses’ health using a simple, integrated and beautiful interface. There were audible oohs and aahs as the wider team unveiled software updates around reporting, inventory and onbilling and ran the audience through demos of the latest innovations, including Xero Touch!

Business Performance Dashboard

Preview of Xero’s soon be be available Business Performance dashboard

Xero Chief Technology Officer Craig Walker delighted the crowd with ‘geek chic’ charm – sharing a photo of himself writing the first line of Xero code alongside a copy of ‘Accounting for Dummies’ – exactly nine years ago tomorrow.

Clearly he’s as excited as ever about the challenges and opportunities presented by Xero!

Craig Walker at Xerocon

Craig Walker, Xero’s Chief Technology Officer on the stage

Making better use of data to deliver more productive public services

After a quick tea break, we welcomed Hon Bill English, Minister of Finance and Acting Prime Minister. He discussed the steps the Government is taking to get public services focused on understanding the customer and delivering better results.

Minister English talked broadly on the opportunities the Government sees in using big data and new analysis to change the way it operates and attack long-standing social problems. This is already delivering new insights and better results for vulnerable New Zealanders, reducing dependence on public services and unlocking long-term savings for taxpayer.

Minister of Finance Bill English

The choices we make – disruptor or disruptee

The impressive Gerhard Vorster – aka The Agilator – Chief Strategy Officer, Deloitte ANZ was our next guest speaker.

As we’re all more than aware, disruption is happening and every organisation is making choices. Gerhard presented Disruption 2.0 and how we can make choice easier and more convenient, but critically give those choices greater meaning.

Gerhard Vorster at Xerocon

Gerhard Vorster, Deloitte Chief Strategy Officer, Australasia

He encouraged us all to “embrace a little bit of madness” in our lives in order to achieve great things and to explore the potential power of leveraging the Xero community – and taking an interdependent approach based on mutual need, trust and reward.

Break-out!

Xercon seminar

After lunch, the crowd broke out into various streams with workshops and a range of specialist seminars on offer.

Highlights included the Making Tax Simpler session with Mike Cunnington, Deputy Commissioner, Information, Intelligence and Communications from Inland Revenue, who discussed how New Zealand’s tax administration system is changing to make it simpler and faster for people to pay tax and receive the entitlements they should.

Another highlight was the Practice Studio update where the Xero integration with Microsoft Office 365 was announced. The integration includes a dedicated Xero feed straight through to Office 365, allowing customers to access Xero and Practice Manager data directly from within Microsoft Outlook.

John Manktelow at Xerocon

John Manktelow, Xero announces Office 365 integration

And there was a fantastic update from Ben Richmond, Director of Sales and Rural Strategy Lead NZ and Sophie Stanley, Head of Rural at Figured on Farming in the Cloud 2.0.

Now well into our second year, Ben recapped the progress of Farming in the Cloud, sharing the future roadmap and giving insight into how the solution is being picked up by partners and is working in practice. Sophie also walked us through a live demo of the updated software which has been improved through partnership with our early adopter farming partners.

Ben Richmond at Xerocon

Ben Richmond, NZ Partner Sales Director and Rural Strategy Lead

Xero’s Head of Accounting Grant Anderson delivered a session on ‘Megatrends – the future of your accounting business is already here: What my business will look like in 2030′.

Another highlight was CEO of Wiki NZ Lillian Grace’s session on the role of data for great business decision making. Lillian talked about how Wiki NZ is disrupting the existing model and how clients can benefit from having New Zealands’s public data at their fingertips to be more informed.

“Everyone is capable of using data in their thinking. We need to put users at the centre of our models,” she explained.

Last but not least…

…we had to give you a peek at these tasty treats!

Kiwibank cupcakes

Kiwibank cupcakes!

That’s a wrap for today!

Far too many great streams with engaging content to cover them all! That’s it for day one at Xerocon Auckland 2015. See you tomorrow!

You can also check out some of the Xerocon buzz on social media:

The post Xerocon Auckland 2015 – day one highlights appeared first on Xero Blog.



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