We asked our Sage Business Experts for their top digital marketing tip for starting or growing a business. In part one we found out about choosing the right digital marketing platform and content . Today we look at tips on social media, websites and blogs. You can also download our free helpful social media guide too.
Social Media – will it work for me?
Kate Baucherel – Ambix
There are some great professionals out there who will manage your social media strategy day to day, allowing you to get on with running your business without regular distraction, but don’t simply hand everything to them and leave it at that. Learn your way round the conversations that happen on Twitter, Facebook, Instagram, Pinterest, Google+ etc . Be ready to support your social media manager by chipping in with your own comments, using your own smartphone to post pictures and updates. The value of authentic content from you as the business founder cannot be underestimated.
Greg Fry – Content Plan
Don’t take a supermarket sweep approach to Social Media. Building a presence on 1-2 social networks may be better than trying to be on every platform. Take some time to research, plan and listen.
Answer these 3 questions:
- Which platforms are your targeted clients/customers hanging out on?
- What tone are they using?
- What content are they engaging with?
Create content that is relevant to your business and also “valuable” to your audience. Share your great content on your selected Social Media platforms.
Ola Agbaimoni – Eélan Media
For social media: Engagement is the key to growing your businesses. Use social media like an online networking meeting to build relationships and loyal brand ambassadors by being HUG-able – Hearing Understanding and Giving back incredible value.
For digital ads: Work out your conversion rate and cost per customer acquisition before you launch into an expensive campaign to ensure that you get a good return on your investment.
Generally whatever you do on line make sure it is part of your overall marketing strategy, split test what you do so that you can monitor what is successful and what doesn’t work. Then do more of what is working.
The blogging platform
Jonny Ross – Jonny Ross Consultancy
A blog is the core of any marketing or comms strategy, blogs take time, in fact it can take 2-3 years to build a community, so my top tip, get writing, be consistent and upload a blog once a week!
Georgina El Morshdy – Gem Writing
In business, customers buy from people that they know, like, and trust. As a result, it’s in your interests to raise your profile, earn authority, and share your personality – if you want to find new leads and make more sales.
There are lots of ways you can use online content to do this, but I’ve found blogging to be one of the most effective.
You see people don’t like to be sold to in a pushy, ‘salesy’ way. Instead, they like to self-educate so they can make informed buying decisions in their own time. As a result, your blog is your opportunity to help your customer get the information they need to feel confident about taking the next step.
So when you regularly create quality blog posts that:
- Answer your customers’ questions
- Reveal how you can help, AND
- Express your personality and unique take on your niche
You can build that all-important ‘know, like, trust factor’, which could help make you the number 1 choice when your ideal customer is ready to buy.
Developing your website
Alex Jordan – Hyperlink
Really get to understand how your users are interacting with your website. If your website isn’t configured to encourage conversions, you’ll never reach an optimum ROI. Rather than spending more money attracting new visitors to boost sales, make sure you’re first looking after the visitors you’re already receiving. Something as simple as a button colour change or making a product more prominent can do wonders to your conversion rates before you’ve spent any extra money.
Tell us your top tip below!
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