Having a strong social media presence is vital in business. It is an important channel in executing your marketing communications strategy. In fact, 74% of the people use social media as a determining factor to purchase a product. Having said that, social media became one of the best marketing trends this 2015. However, not all business owners know how to utilize this powerful tool. They think that personal accounts have the same features as the business accounts. While it has the same flow as a personal account, business accounts are way too different. It must be well curated, updated, and look more professional.
Although, learning social media is self-explanatory, when it comes to your business accounts, the one managing it must have an in-depth knowledge to avoid these ridiculous social media mistakes:
Lack of sincere responses
You have to remember that social media is all about engaging your target audience. What is the point of having one if you are not going to utilize it?
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