We’ve all heard the saying “put up or shut up” before. There are times when you simply need to swallow your pride and apologise, or at least get your side of the story across, while there are others when it’s best to just say nothing at all and continue to go quietly about your business.
These principles are never more apparent than when it comes to customer reviews. Customer reviews play a crucial role in the buying process, with more than 60% of customers on average said to read online reviews of a product or service before they decide whether to make a purchase.
When you’re on the receiving end of a good customer review it’s pleasing to hear that you’re obviously doing something right, and it can be courteous to sometimes leave a small reply thanking the customer for taking the time to leave the review and that you’re delighted they are happy with the product or service.
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