May 27, 2015

What SMEs can learn from Fantasy Football. No ... Seriously

 The link between Fantasy Football and the efforts of SMEs might not be immediately obvious, but bear with me. Hidden away with the depths of this game is an incredible marketing success story. 

Before I try and forge a link between these two seemingly disparate areas, I should point out my credentials to do so. My team finished 19,453 out of 3.5 million players this season - just outside the game’s top 0.5%. Oh, and I also work forTarrella Marketing.

It’s all about results. 

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